What was once a huge story--a private citizen going into space with his own funds, has now become almost routine. Charles Simonyi is on his way to the ISS, on a Russian launcher. Docking will occur in a couple days. You can follow his exploits at his web site.

And when someone goes to ISS, or into orbit at all, on a non-Russian launcher with their own funds, that will be big news.

What can one say but wish him bon voyage? Or, a la Heinlein, "Hot Jets!" I try really hard not to envy these lucky folks in on the early stages of civvy spaceflight.