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Marketing Blunder
Iain Murray notes that:
The New York Times is going to start charging for people to read its oped columns online. Projected annual income: two boxes of crackerjack and a signed photograph of Paul Krugman.
I'm willing to pay for Tierney, but I'd how much of a discount will they give me to have to read Dowd and Krugman? Otherwise, I'll just pass completely.
Posted by Rand Simberg at September 17, 2005 11:12 AM
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Comments
I think I smell a lesson in the difference between cost and value here Rand.
Posted by Mike Puckett at September 17, 2005 11:21 AM
I have refused to even give an email addy to them so I could read that crap, I certainly won't be giving them money.
Posted by TBinSTL at September 17, 2005 02:33 PM
The NYT is betting that this 'blog thing' is a passing fad. Perhaps some witty bon mots were tossed around the conference room about CB Radio - perhaps not.
Time will tell. The way to bet is on cheap and open over expensive and closed.
Posted by Brian at September 17, 2005 05:42 PM
So... the whole newspaper is op-ed, but they are only going to charge for those who want to read the columns that are actually labeled 'op-ed'?
I suspect they will decide to drop that idea pretty quickly.
As for the "two boxes of crackerjack and a signed photograph of Paul Krugman" - they might make a bit more by promising payers to NEVER send the them a signed (or unsigned) photo of Krugman.
Posted by Kathy K at September 17, 2005 06:53 PM
Let's see....the Times is cheating the taxpayers of New York so their new building is cheaper. They are discriminating against business owners by limiting who can have space in their taxpayer-subsidized building and now they are going to charge for on-line access to their paper. Is a no-bid contract to supply meals to Camp Casey far behind?
Posted by Bill Maron at September 17, 2005 07:47 PM
I've heard that they're going to make their archives, which date electronically back to 1981, available to Select subscribers. That's a pretty attractive offer as far as I'm concerned.
Posted by Nathan Lanier at September 18, 2005 07:31 AM
I predict their electronic version will become the Air America of the Internet...fabulously unprofitable.
Posted by zztop at September 18, 2005 07:40 AM
"I've heard that they're going to make their archives, which date electronically back to 1981, available to Select subscribers. That's a pretty attractive offer as far as I'm concerned."
Of course you can get that and more free at your local library if you know what issue you need.
Posted by Mike Puckett at September 18, 2005 09:18 AM
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