Well, here's one mainstream media type (albeit from Down Under) who thinks that bloggers are significant. He claims that we are partially responsible for the upcoming demise of Salon.

Adding to the difficulties of companies such as Salon Media is the popularity of web loggers, known as "bloggers". They produce highly individual and opinionated websites, that are constantly updated.

Funny -- I was just thinking the same thing.

I was one of the handful who coughed up the thirty bucks for Salon Premium last summer -- and at the time, it seemed like a fair deal for a fair amount of fairly good reading.

But as the "renewal" date is starting to sneak up on me, it now occurs to me that a far better use for the same amount of money would be to donate a buck to each of 30 different blogs.

(Hint, hint!)

Or better yet, pay for a couple bloggers to lose their adverts. I knew a few people who do that.

Or better yet, pay for a couple bloggers to lose their adverts. I knew a few people who do that.

Yesss! We killed it! (Victory dance.) My work here is done.

(Really, do the Salon people really think we care?)