For years, I’d been wondering what that little phrase was that you hear women sing at the end of commercials for Salonpas pain reliever. I did eventually manage to track it down. It sounds like “Sammy too,” but it’s actually the manufacturer with the name of the title of this post (obviously Japanese). I would have thought it was pronounced HIsaMITsu, but apparently it’s HiSAMItsu .

Anyway, they must have finally gotten the message from viewers that it was a head scratcher, so for the first time this morning, I saw an ad in which they actually showed the word at the end. It’s funny that they’d been singing it for all these years with complete ineffectiveness at conveying what it was.

[Update later afternoon]

Apparently I misspelled it: It’s Hisamitsu.