But not quite, thanks to blogs:

..on July 19, 1958, several black teenagers, members of the local NAACP chapter, entered the downtown Dockum Drug Store (then the largest drug store chain in the state) and sat down at the lunch counter. They were ignored. They kept coming back and sitting at the counter, from before lunch through the dinner hour, at least twice a week for the next several weeks. They sat quietly, creating no disturbance, but refusing to leave without being served.

…They asked for help and support from the national NAACP, but the national organization refused to endorse or even acknowledge their actions. The confrontational tactic was against NAACP policy. The national newswires picked it up and the story ran nationwide, but quickly vanished.

On August 11, while the early arrivals were sitting at the counter waiting for their friends to show, a white man around 40 walked in and looked at them for several minutes. Then he looked at the store manager, and said, simply, “Serve them. I’m losing too much money.” He then walked back out. That man was the owner of the Dockum drug store chain.

That day the lawyer for the local NAACP branch called the store’s state offices, and was told by the chain vice-president that “he had instructed all of his managers, clerks, etc., to serve all people without regard to race, creed or color.” State-wide. They had won, completely. Their actions inspired others, and the sit-in movement spread to Oklahoma City. By the middle of 1959, the national NAACP was losing disaffected members for refusing to endorse the scattered but spreading sit-in protests, gave in, and sponsored the Greensboro sit-ins.

Nineteen months before the Greensboro sit-ins that have been credited with being the start of the civil rights sit-in movement, it really began at a downtown drug store in Wichita, Kansas. The Dockum sit-ins were largely ignored by the NAACP in their archives, probably out of embarrassment, and were unknown even to many civil rights historians.

This is the kind of civil rights that everyone can get behind. No laws were needed to get the chain to do the right thing. The market did it, as a result of the demand of its customers. Jim Crow was evil, but most don’t seem to understand, or remember, that Jim Crow was the government. When the government gets involved, in fact, history indicates (as evidenced by affirmative action, not even to mention much of the twentieth century in Europe, including Russia, and South Africa) that racial discrimination gets more, not less egregious, and that individuals take hindmost. And of course, the NAACP should be ashamed.