KY Jelly is trying to reposition the brand (it’s Salon “Premium” though, so you won’t be able to read the whole thing for free).

What’s next, flavors? Well, sort of. A splashy event at New York’s stylish W Hotel in June, featuring designer Patricia Field of “Sex and the City” wardrobe fame, is designed to highlight all of the other uses of K-Y Jelly.

Other uses? Yes. You’ve seen K-Y at your gyno’s office or ultrasound lab, maybe even at your vet’s. But did you know that it also works as lip gloss? Hair gel?

Lip gloss? Yeah, I can see that, depending on which lips you’re talking about…