From 28,000 Feet

I’m blogging. American has wireless, at last, at last. Now I’ll never get away…

In the airport book store, I saw an intriguing title: “Five Secrets To Discover Before You Die.”

So, what happens if you don’t discover them allby then? You die?

That sucks. I guess. But how is it worse than not discovering them?

How about if you get the fifth one just a few minutes before you die? What do you win?

9 thoughts on “From 28,000 Feet”

  1. So, what happens if you don’t discover them allby then? You die?

    That sucks. I guess. But how is it worse than not discovering them?

    How about if you get the fifth one just a few minutes before you die? What do you win?

    That’s three of the five, right there.

  2. How long has the book been out? They’re not secrets any more, clearly. So if the reward depended on them being secrets, you’re screwed.

    They’ll need a new title for the second edition, anyway, I guess.

    Five Well-Known Things To Discover Before You Die

    I dunno. Lacks a certain something.

  3. I’m the youngest of five and my older brothers had me convinced – when I was about four – that if I said five billion words, I would die. Worked for about 15 minutes, apparently. Maybe I’ll convert that into a self-help best seller. “What will you do with YOUR five billion words?”

  4. Pathetic Earthling,

    I’d definitely maximize the synergies between my core competencies to pursue a strategy of holistic value-creation.

    But that’s because I’m in business school. I need a more fun reading list.

  5. I think I’d stop at number four, just in case…

    Probably safer not to look for any of them. You never know when you might accidentally stumble across one.

  6. Jonathan,

    You need some 2×2 matrices to help your stakeholders visualize your value proposition.

    Carl,

    You could also go with The Five Things Only You Don’t Know About

  7. One of the oft-repeated jokes my poppa loved to tell was that there were these people on an airplane in Italy.

    Captain comes on the intercom and asks, “Remember that saying ‘Videri Napoli et Mouriri’ (see Naples and die)? Well, take a good look at Naples out the right side of the aircraft, because both of our engines are on fire!”

    OK 1) please excuse my spelling of Italian, and 2) for those wondering, the saying means that Naples is so beautiful (I guess, I have heard things about modern Naples) that once you have seen it, you are prepared to go on to the next life.

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