Looks like a lot of interesting stuff at The Space Review today. I’ve only gotten to this one, so far, by Mary Lynne Dittmar, on selling NASA to the general public. I was pretty familiar with most of this analysis, and it hasn’t changed much since I was looking over public opinion data that we were doing at Rockwell in the early nineties, in terms of the public’s ignorance of the size of the NASA budget. But she identifies the real problem at the end:

…the second category of responses that emerged when asked about how NASA could become more relevant was that NASA could do so by actually engaging in activities that are perceived to be of value [Gee, what a concept…–rs]. This response may be difficult to understand at first. It also may provoke a defensive reaction among those who already believe NASA