Unlike the Chinese versus NASA, this is a space race worth taking seriously:

I do wonder if Virgin Galactic/Spaceship Company will accelerate their vehicle development in response to this project if it looks probable that the Explorer vehicles will start flying next year. I think suborbital space tourism business will grow robustly beyond just those who want to claim that they were the “pioneers” in public space travel. In fact, more people will want to go once there have been lots of flights since this will help to demonstrate safe and reliable operation.