That’s what Roger Launius says that launch technology is.

Anthropomorphising technologies? Is solar power a “cheerful” technology”?

And as Clark Lindsey points out, his comparing what’s happening with today’s emerging suborbital industry with Pan Am’s selling of reservations back in the sixties is equally bizarre.

Between him and Alex Roland, one wonders if there are any NASA or space historians (other than Dwayne Day) who aren’t clueless.